Open Media Planning(all levels)- Mumbai –IMMEDIATE POSITION

at in Media and Advertising

Industry : Media and Advertising
Job Description
As a Media Planning(all levels)- Mumbai –IMMEDIATE POSITION your responsibilities include the following

Understand the long term business objectives of the client and suggest media strategies to meet those objectives.

Consumer profiling based on their habits and behavior, identifying target audience, competitor tracking and analysis and market prioritization etc.

Planning, buying and executing brand campaigns across medium and monitoring the campaigns performance vis-à-vis competition.

Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.

Manage media budgets and execution of authorized plans

Continuous monitoring of competitor activities and devising strategies for the clients accordingly to add maximum value to their media budget.

Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit.

Co-ordination with Press, TV, Radio, etc to ensure efficient execution of the Clients

Media Releases

Providing strategic media inputs to clients

Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness.

Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.

Keywords                                              Media Planning and Media Buying

Work Experince Required                    3+ years

CTC offered                                           8 lacs

Job Location(s)                                      Mumbai

Industry Type                                        Advertising

Qualification                                         Graduation - PG preferred

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