(e.g. "Banking", "Finance, Mumbai", "Pune,")
at in Media and Advertising
Understand the long term business objectives of
the client and suggest media strategies to meet those objectives.
Consumer profiling based on their habits and behavior, identifying target
audience, competitor tracking and analysis and market prioritization etc.
Planning, buying and executing brand campaigns across medium and monitoring the
campaigns performance vis-à-vis competition.
Build annual media plans and make subsequent plan revisions for multiple
brands, marketing programs and new initiatives.
Manage media budgets and execution of authorized plans
Continuous monitoring of competitor activities and devising strategies for the
clients accordingly to add maximum value to their media budget.
Analyze results of media efforts and develop measures of success. Ensure
programs result in highest possible levels of business benefit.
Co-ordination with Press, TV, Radio, etc to ensure efficient execution of the
Providing strategic media inputs to clients
Develop best practices for media planning and buying processes, competitive
media analysis, media cost and performance benchmarks, and media effectiveness.
Monitor the media marketplace to stay abreast of trends, identify opportunities
and emerging issues, and understand new technologies and consumer reaction.
Planning and Media Buying
Experince Required 3+
- PG preferred
responses on (email id ) email@example.com