(e.g. "Banking", "Finance, Mumbai", "Pune,")
at in Media and Advertising
· Understand the long
term business objectives of the client and suggest media
strategies to meet those objectives.
· Consumer profiling based
on their habits and behavior, identifying target audience,
competitor tracking and
analysis and market prioritization etc.
executing brand campaigns
across medium and monitoring the campaigns
performance vis-à-vis competition.
· Build annual
media plans and make subsequent plan
revisions for multiple brands, marketing programs and new initiatives.
· Manage media
budgets and execution of
· Continuous monitoring of competitor activities and
devising strategies for the clients accordingly to add maximum value to their media budget.
results of media efforts and
success. Ensure programs result in highest
possible levels of business
· Co-ordination with Press,
TV, Radio, etc to ensure efficient execution of
· Providing strategic media inputs to
best practices for media planning and
media analysis, media cost and performance benchmarks, and media effectiveness.
· Monitor the media marketplace to stay abreast
of trends, identify opportunities and emerging issues, and understand
new technologies and
· An MBA
degree from a reputed institute would be an added
· Excellent numerical
and analytical ability
· Strategic bent of mind