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Open Digital Media Planner for a leading advertising in Mumbai - Exp: 5 to 7 years Please contact on media@contactxindia.com

at in Media and Advertising

Industry : Media and Advertising
Job Description
As a Digital Media Planner for a leading advertising in Mumbai - Exp: 5 to 7 years Please contact on media@contactxindia.com your responsibilities include the following

Role & responsibilities:

Job role involves understanding client brands, their campaign objectives and then putting in place an effective media plan that helps the brand campaign to reach the correct audience at the most optimal cost.

 

Desired Skills

Understand basic Media concepts - CPM, CPC, CPL, Search, Social, Mobile & other Display advertising models. Understand the link of Digital Media plan to Brand campaign objectives. Media planning/buying for all projects from direct publishers, networks and affiliates Understand business objectives of client & suggest media strategies to meet them. Planning, Buying & Executing brand campaigns monitoring campaign s performance vis-a-vis

 

Expectations:

We are looking for experienced planners who have a very good understanding of the digital medium as well social networking sites. Should have the ability to leverage consumer insights and demographic data to identify the most optimum platforms for communication as well guide in the selection of the most suitable advertising format and work with the creative team to come up with an effective message, which helps draw response to the media campaign

Must have at least 5 to 7 years of experience in digital media planning role

 

MBA Preferred

 

Please contact on media@contactxindia.com