Open Digital Data Analyst - Big4 Audit Firm in Mumbai, Gurgaon & Bangalore with Exp 10 / 15 years. Contact at

at in Media and Advertising

Industry : Media and Advertising
Job Description
As a Digital Data Analyst - Big4 Audit Firm in Mumbai, Gurgaon & Bangalore with Exp 10 / 15 years. Contact at your responsibilities include the following

Role & Responsibilities:


Turn raw information into insights, recommendations, dashboards, and reports to provide ad-hoc reporting and analytics services and proactively support business decisions and processes


Deliver reports and establish dashboards that integrate and report on user experience data/KPIs within platforms and across the, social).


Help evaluate and recommend data visualization platform to upgrade and integrate dashboard reporting.


Technical integration and implementation for both the website and app, and ability to track acquisition sources and effectiveness of acquisition tactics


Analyze data related to measurement goals, user behavior, marketing campaigns, and product usage to identify opportunities and recommendations.


Assess impact of marketing strategies and tactics, and provide clear articulation of assessment to support optimization and future decision making/planning


Prepare presentations and clearly communicate findings, implications and recommendations


 Collaborate with agency partners and vendors to understand and analyze the complete user experience including all the platforms, content and tactics in the digital ecosystem.


Leverage technologies including, but not limited to, Excel, GA, GA Studio, Tableau, Mix Panel to collect, process and perform statistical data analyses and interpret results


Partner with Digital CoEs to bring new technologies and platforms to the team to leverage as appropriate


Grow the revenue from engagements on digital and analytics while maintaining margins above a defined threshold


Expand the scope of existing engagements and acquire new clients through business development activities


Drive thought leadership initiatives, continually enhance the capabilities in the team and expand the service offerings


Experience with app analytics and tracking is a plus


 Must have strong quantitative analysis skills and advanced Excel skills


Must have knowledge in campaign & event tagging implementation and familiarity with html to work with developers.


Must be detail-oriented


Experience in presentation of insights and recommendation to business stakeholders


 Working knowledge of technology platforms/vendors and capability to own and manage technical implementation of measurement plans


Working knowledge of data visualization tools, such as Tableau, is a plus.


Familiarity with key data sources


Experience 10-15 years of experience with Digital data analytics


Qualification: MBA from reputed B school