Digital Strategic Planner for a leading Advertising Agency in Mumbai with 7 to10 years of experience. Contact: firstname.lastname@example.org
at in Media and Advertising
Industry : Media and Advertising
As a Digital Strategic Planner for a leading Advertising Agency in Mumbai with 7 to10 years of experience. Contact: email@example.com your responsibilities include the following
This position requires one to be curious about the Human
mind & understand how it manifests into beliefs, attitude & behavior in
a Digital World in order to help clients gain insights about the digital
Wants to know why people do what people do.
You are curious about why a certain society follows
specifics beliefs & how certain culture effects a community’s behavior.
Wants to analyze how a Youtube video got millions of views
or why a segment of audience use
Snapchat more or which is the most used filter or hashtag on
Wants to filter & use all these understanding to figure
how you can understand the consumer better & create a comprehensive
strategy & plan for the client.
Desired Skills & Experience
Identifying consumer insights by analyzing Data, market
reports and consumer trends & create presentation/docs for briefing the creative
& technology team
Partner with the creative & technology team to craft the
big ideas & then subsequently lay down the strategic framework to be
presented to clients
Design primary research to bring perspectives of the
consumer & also undertake
secondary research to unearth consumer trends & insights
& provide strategic implications & creative inspiration
Well versed with the different levels of target audience
(Demographic, Psychographic, etc.) & segmentation methods
Ability to analyze Digital metrics, KPI’s & create
campaign effectiveness & insightful monthly reports for clients.
Basic understanding of brand & branding elements is a
- Understanding of Digital Media & its working
principles is a big plus.