Open Social Media Strategist for Digital Advertising Agency in Mumbai with 2/4 years of exp.

at in Media and Advertising

Industry : Media and Advertising
Job Description
As a Social Media Strategist for Digital Advertising Agency in Mumbai with 2/4 years of exp. your responsibilities include the following

                            Social Media Strategist    

                            Creation of Social media strategy:

                            - Create clients social media strategy across platforms like Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, Linkedin and Wordpress blog with inputs from both internal and external stakeholders


                            - Plan socialmedia campaigns (communications, contests etc.) in line with the strategy, organizational objectives and budget allocations


                            - Creation of weekly communication plan


                            Execution of Social media campaigns :


                            - Manage social media campaigns and day to day activities across all Socialmedia platforms


                            - Create and maintain an exhaustive Social media calendar


                            - Seeding of content into social networks to ensure virality of communication


                            - Engage in customer conversations on Socialmedia platforms and moderate user generated content


                            - Blogger outreach: Manage a blogger outreach program which will be used for creation of content for clients blogs.


                            Reporting and Monitoring of Social media platforms :


                            - Weekly performance reporting of all Socialmedia platforms


                            - Develop benchmark metrics to evaluate socialmedia campaigns and report on campaign effectiveness


                            - Monitor Socialmedia trends and activities of main competitors


                            Content Strategy :


                            - Content writing for clients blogs to ensure that the blog gets highly shareable content and also ranks in terms of organic traffic


                            - Copywriting for Offline communication across different cities with operations. Needs to maintain a cordial relationship with City marketing managers to understand their requirements so that the same can be incorporated in the creatives

                            - Needs to know effective copywriting in different styles viz. blogs, twitter, Facebook etc. Knowledge of writing for Search Engine Optimization is an added advantage

                            - Good command over grammar, punctuation and language

                            - Needs to have flair to understand products and services and so that the same can be presented in a lucid manner across online and offline creatives


                            Requirements :


                            - Work Experience of 2-4 years, experienced in managing social media strategy and copywriting

                            - Strong creative writing skills with command on grammar

                            - Ability to strategize and execute on content plans

                            - Analytics and number driven with good excel skills

                            - Creative, pro-active, team player and ability to multitask

                         - Can work with senior management in a cross functional team setting across geographies

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